Iris von Arnim

Creating your own way, instead of going with the flow. For more than three decades, this has been the philosophy of the family-run company Iris von Arnim. They speak a common language here, where a small team has created the collections in Hamburg near by the Alster lake for many years. They feel like a family who works together on the success being devoted to every detail. But modernity also means moving forward. Constantly on the lookout for ways to perfect what is already perfect. A creation can only be lasting when it is designed with emotionality – a passion for a certain kind of material that stands for unobtrusive luxury: cashmere. The most precious yarn in the world gives the woman a feeling of comfort and pleasure that drives her self-confidence. Cashmere is pure intensity. Or to put it in Iris von Arnim’s words: ‘You don’t wear cashmere, you feel it.’

­—